Search Engine Optimization - Vortex Solution's Business Ethics
Search engine optimization (SEO) comes from notions that increase Website usability and help search engines rank sites correctly. Lawful SEO companies like Vortex Solution acknowledge this truth and do their utmost to develop solid, practical and substance-rich Websites that are beneficial to the end user. Legitimate optimization goes hand-in-hand with high-quality design (including the World Wide Web Consortium protocol), rich content and strong usability.
Unfortunately, some SEO "specialists" have abused of the different optimization tools. In fact, rather than using legitimate methods beneficial to the Web to get ahead, they resorted to spam as well as to other various methods detrimental to search engine functionality, troublesome for rudimentary Website usability and neglectful of the Internet community's future.
Vortex Solution highly disagrees with such practices, which is why we do not:
- Offer a distorted image of our company or services to our clients nor do we suggest, in any manner, that we maintain privileged relationships with important search engines, enabling us to guarantee rankings;
- Resort to deceptive redirection pages, hidden text, cloaked or doorway pages, stolen content, keyword or comment stuffing or to any other method proven disruptive to search engine results;
- Have any implication whatsoever in link farms or other methods used to artificially increase link popularity;
- Deliberately disregard policies published on different search engines, including policies related to automated submissions and rank checking programs;
- Deliberately mislead our clients or direct them on a wrong path when it comes to search engine optimization nor do we withhold our optimization methods from them, because we believe they have a fundamental right to know how we manage their site.
The greatest Websites are those most probable to benefit end users. They should also be the most present ones in search engine results. It is consequently the true optimization expert's responsibility to develop strong search engine and user friendly Websites that contribute to high-quality search engine results and offer a positive image of the search engine optimization community.
Vortex Solution, we apply these business ethics to our everyday professional activities as well as to our search engine marketing strategies. Furthermore, we have a high regard for other optimization and programming companies.
Even though competition is often brutal in our industry, it is our belief that only by working in collaboration with our competitors can we best benefit our clients, industry as well as search engines.
If you believe in our business ethics, whether you are a company or an individual, we invite you to publish this page on your site. Although we do not require a link back, we always appreciate such a gesture.
